Helping Wiley Promote Healthcare Education Nationwide
As a lead agency-side writer for Wiley Education’s university partners, I was able to showcase the value of higher education to aspiring nurses and health practitioners throughout the United States. Wiley experienced 88% increase in conversions for their partners, and schools received top-shelf copywriting for all their healthcare degree tracks.
The Insight & Execution:
In conversation with Wiley Education’s brand managers, I learned the goals of healthcare programs like Ohio University and Sacred Heart University (among 10-12 other client institutions). To be convinced to apply to schools, prospective students needed data-backed explanations of a degree program—especially its long-term value for their career aspirations.
With that in mind, I dove deep, researching Department of Labor statistics, industry-wide salary data, and the specifics of programs ranging from BSN degrees to MSN studies in Nurse Leadership and Acute Adult Gerontology care.
The Result:
Wiley’s partner schools received thorough, tailor-made copywriting that fit their existing web design templates, brand tone of voice, and style guidelines.
They also received truly effective results. My SEO-optimized work (which included meta descriptions and program ad copy for search and social) helped Wiley deliver 88% increases in conversions in less than one year.
Writing Samples:
Brand: Fairfield University
Campaign: #StagsGearUp
Concept Development, Creative Direction, Video, Activation, and Project Management: Yours Truly
Designers: Fairfield University Print & Design Team
Sponsorship Efforts: Tracy McEvoy