Marketing Regis, Mind, Body, and Soul

A Jesuit education is pretty great (I know, I had one). So it was my pleasure to help Regis University tell their story through photo and video shoots, copywriting, and paid media efforts that highlight how their community educates the whole person. Oh, and my work helped get almost 28,000 users to their custom admissions hub.

The Insight & Execution:

The Jesuit philosophy of Cura Personalis means “educating the whole person” in mind, body, and spirit, and students who enrolled often cited their interest in Regis’ holistic approach. Using that info, I led a photoshoot throughout downtown Denver, CO, finding opportunities for iconic images evoking a sense of self discovery, as well as interviewing alumni who found career success thanks to their Regis education. Following that, I also wrote all the content for a custom graduate admissions website. Finally, I led the creation of a four-part creative strategy that resulted in paid media across Meta platforms, TikTok, Google Display Network, YouTube, Twitter, Spotify, and Reddit.

The Result:

Thanks to great creative and a team effort, the Regis University admissions hub got almost 28,000 sessions, with more than 18,500 users driven to the site through paid media.

Agency: Rebel
Campaign: Build You
Photoshoot Talent: Luke Dent, Madelin Gomez, Emmy Gray
Designers: Larissa Topalis and Ashley Perry-Boronin
Photoshoot Direction: Yours Truly
Creative Direction for Paid Media: Moi
Web/Paid Media Copy: Also Me